2021 - PRESENT
Business Unit Manager
2015 - PRESENT
KATRINA LAT MEDIA
Freelance media consultancy, specializing in photography, copywriting, and event logistics for clients such as Live Nation, Sumsung, SAP, Grolsch, Yahoo!
2019 - 2020
Partner Growth Manager
Managed high value "Zonemaker" partners across North America for Toronto-based order ahead, skip-the-line, app with users in 50+ cities in 7 countries around the world
2018 - 2019
Worked with local business to develop marketing strategies leveraging the radio, digital, and experiential assets of 5x consecutive winner of Rock Station of the Year (Canadian Music and Broadcast Industry Awards)
2016 - 2017
Assistant Marketing Manager
Led project management and execution of Molson Canadian's campaign in celebration of Canada 150: "A Taste of Who We Are"
2015 - 2016
Business Development Representative
Managed and expanded 200+ customer base for business solutions division
Sales & Marketing Lead
THE STUDENT HOTEL
Trained and co-ordinated international sales team for hybrid hospitality concept which currently exists in 12 locations across Europe
Brand Management Intern
Coordinated the Caramilk "Key to the Secret" marketing campaign.
Brand Marketing Intern
Oversaw product feasibility of NESTEA King Can and overall packaging redesign