2015 - PRESENT
Founder
KATRINA LAT MEDIA
Freelance media consultancy, specializing in photography, copywriting, and event logistics
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Past clients include Live Nation, Samsung, SAP, Grolsch, Yahoo!
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Past event coverage includes award shows (Grammys, Junos, Mnet Asian Music Awards), festivals (Reeperbahn Festival, Lollapalooza, Osheaga, Secret Solstice), conferences (CES, SXSW, TEDx, Social Media Week).
2019 - 2020
Partner Growth Manager
RITUAL.CO
Toronto-based order ahead, skip-the-line, app with users in 50+ cities in 7 countries around the world
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Managed account relationships with 150+ high value local "Zonemaker" partners across North America
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Worked closely with key clients to tailor marketing activity, optimize operational efficiencies, and ultimately increase revenue for both restaurant partners, and Ritual itself
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Implemented marketing platforms using existing and restaurant-specific strategies to optimize individual performance
2018 - 2019
Account Executive
INDIE88
5x consecutive winner of Rock Station of the Year at the Canadian Music and Broadcast Industry Awards
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Developed marketing campaign strategies that leveraged radio, digital, and experiential assets for clients in a wide variety of industries, including alcohol, retail, events, technology, entertainment, and cannabis
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Built and managed relationships with local businesses and agencies to drive media sales for Canada's Rock Station of the Year (5x consecutive winner, Canadian Music and Broadcast Industry Awards, 2015-19)
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Analyzed and monitored market trends to position selling strategies
2016 - 2017
Assistant Marketing Manager
MOLSON COORS
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Led project management and execution of Molson Canadian's Canada 150 campaign, "A Taste Of Who We Are", which included tv & digital advertisement, social media, in-store strategy, and contesting
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Oversaw financial reporting & tracking of $6.1M summer brand budget
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Managed music strategy, including relationships with venue accounts, festivals, and artist management
2015 - 2016
Business Development Representative
CANON CANADA
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Managed and expanded 200+ customer base to maximize revenue
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Forecasted overall team revenues within 5% accuracy, driving overall business unit projections
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Awarded iCare award for outstanding attention to internal and external clients
2014
Sales & Marketing Lead
THE STUDENT HOTEL
Hybrid hospitality concept for students, travelers, and enterprising minds with 12 locations across Europe
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Trained and coordinated tasks for four-person international sales team throughout the Benelux
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Developed and optimized in-house CRM system
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Managed ten key accounts across the Netherlands to ensure transition of 350 rooms in one week
2013
Brand Management Intern
MONDELEZ INTERNATIONAL
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Coordinated Caramilk 'Key to the Secret' marketing campaign, including contesting, television communications, and social media
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Identified key customer and competitor strategy insights through development of an activity tracker tool
2012
Brand Marketing Intern
THE COCA-COLA COMPANY
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Oversaw product development feasibility report for King Can innovation
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Liaised with international internal and agency stakeholders to implement packaging redesign of Canada’s 2nd largest beverage brand
2012 - 2014
Bachelor's Degree
Business Administration
IVEY BUSINESS SCHOOL
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Dean's Honour List (2014)
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Recipient of Plan for Excellence HBA Scholarship for Academic Excellence & Leadership (2013)
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VP Promotions of Ivey Marketing Club (2013)
2014
Academic Exchange
International Business
ROTTERDAM SCHOOL OF MANAGEMENT
Completed final term of bachelors studies on a five-month Masters-Level Exchange in Rotterdam, Netherlands
2010 - 2012
Finance & Administration
Ivey AEO
WESTERN UNIVERSITY
Completed two years of studies at Huron University College / Western University, before pursuing HBA at Ivey Business School
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Dean's Honour List (2011 & 2012)
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Recipient of Entrance Scholarship (2010)