2015 - PRESENT

Founder

KATRINA LAT MEDIA

Freelance media consultancy, specializing in photography, copywriting, and event logistics

  • Past clients include Live Nation, Samsung, SAP, Grolsch, Yahoo!

  • Past event coverage includes award shows (Grammys, Junos, Mnet Asian Music Awards), festivals (Reeperbahn Festival, Lollapalooza, Osheaga, Secret Solstice), conferences (CES, SXSW, TEDx, Social Media Week).

2019 - 2020

Partner Growth Manager

RITUAL.CO

Toronto-based order ahead, skip-the-line, app with users in 50+ cities in 7 countries around the world

  • Managed account relationships with 150+ high value local "Zonemaker" partners across North America

  • Worked closely with key clients to tailor marketing activity, optimize operational efficiencies, and ultimately increase revenue for both restaurant partners, and Ritual itself

  • Implemented marketing platforms using existing and restaurant-specific strategies to optimize individual performance

2018 - 2019

Account Executive

INDIE88

5x consecutive winner of Rock Station of the Year at the Canadian Music and Broadcast Industry Awards

  • Developed marketing campaign strategies that leveraged radio, digital, and experiential assets for clients in a wide variety of industries, including alcohol, retail, events, technology, entertainment, and cannabis

  • Built and managed relationships with local businesses and agencies to drive media sales for Canada's Rock Station of the Year (5x consecutive winner, Canadian Music and Broadcast Industry Awards, 2015-19)

  • Analyzed and monitored market trends to position selling strategies

2016 - 2017

Assistant Marketing Manager

MOLSON COORS

  • Led project management and execution of Molson Canadian's Canada 150 campaign, "A Taste Of Who We Are", which included tv & digital advertisement, social media, in-store strategy, and contesting

  • Oversaw financial reporting & tracking of $6.1M summer brand budget

  • Managed music strategy, including relationships with venue accounts, festivals, and artist management

2015 - 2016

Business Development Representative

CANON CANADA

  • Managed and expanded 200+ customer base to maximize revenue

  • Forecasted overall team revenues within 5% accuracy, driving overall business unit projections

  • Awarded iCare award for outstanding attention to internal and external clients

2014

Sales & Marketing Lead

THE STUDENT HOTEL

Hybrid hospitality concept for students, travelers, and enterprising minds with 12 locations across Europe

  • Trained and coordinated tasks for four-person international sales team throughout the Benelux

  • Developed and optimized in-house CRM system

  • Managed ten key accounts across the Netherlands to ensure transition of 350 rooms in one week

2013

Brand Management Intern

MONDELEZ INTERNATIONAL

2012

Brand Marketing Intern

THE COCA-COLA COMPANY

  • Oversaw product development feasibility report for King Can innovation

  • Liaised with international internal and agency stakeholders to implement packaging redesign of Canada’s 2nd largest beverage brand

2012 - 2014

Bachelor's Degree

Business Administration

IVEY BUSINESS SCHOOL

  • Dean's Honour List (2014)

  • Recipient of Plan for Excellence HBA Scholarship for Academic Excellence & Leadership (2013)

  • VP Promotions of Ivey Marketing Club (2013)

2014

Academic Exchange

International Business

ROTTERDAM SCHOOL OF MANAGEMENT

Completed final term of bachelors studies on a five-month Masters-Level Exchange in Rotterdam, Netherlands

2010 - 2012

Finance & Administration

Ivey AEO

WESTERN UNIVERSITY

Completed two years of studies at Huron University College / Western University, before pursuing HBA at Ivey Business School

  • Dean's Honour List (2011 & 2012)

  • Recipient of Entrance Scholarship (2010)

EXPERIENCE
EDUCATION